During the two-year course students will analyse a range of media products from nine media forms- Advertising and Marketing, Music Videos, Radio, Newspapers, Magazines, Film, Television, Video Games and Online Participatory media.
Students will engage with a variety of texts studying and applying the four areas of the theoretical framework:
- Media Language- a study of genre codes and conventions, exploring how meaning is created.
- Media Representation- the way events, issues and individuals are represented in the media.
- Media Industries- a study into the institutions creating texts- ownership, production, distribution and circulation.
- Media Audiences- looking at how audiences are grouped and categorised and the changing role of audiences.
Students will explore wider contexts through the study of texts from different historical periods and global settings whilst gaining an understanding of emerging and future developments of the media.
Course Structure and Weighting
Component 1- Media Products, Industries and Audiences 35% In Section A students analyse Media Language and Representation in both set and unseen texts. In Section B students investigate Media Industries and Audiences considering context and critical debates whilst applying their knowledge of the theoretical framework.
Component 2- Media Forms and Products in Depth 35% This paper focuses on the in-depth study of ‘Television in the Global Age’, ‘Magazines- Mainstream and Alternative Media’ and ‘Media in the Online Age’.
Component 3- Creating Cross Media Productions non-exam assessment 30%
Students respond to a choice of media production briefs, applying their knowledge and understanding of the theoretical framework in the creation of a media product made for an intended audience.